What is a DBA? (And how to register one)
Learn what a DBA is, the benefits, when you should file for your business, and how to file.
Overview
A DBA (Doing Business As) lets you operate under a name different from your registered legal entity. If your LLC is 'Acme Holdings LLC' but you sell under 'Acme Coffee', you'd file a DBA.
A DBA (Doing Business As) lets you operate under a name different from your registered legal entity. If your LLC is 'Acme Holdings LLC' but you sell under 'Acme Coffee', you'd file a DBA.
When to file
File a DBA when you launch a new product line, run multiple brands under one entity, or use a trade name on contracts and marketing.
DBAs are filed at the state or county level depending on jurisdiction. They do not provide liability protection on their own.
Frequently asked questions
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